Our Story
Inspired in Italy… Perfected in Florida
From South Beach to the World
Back in the early 90’s, South Beach was the American Riviera for tourists from Europe and South America, but somewhat still unknown to Americans. Coming from Manhattan, South Beach looked wonderfully like Soho with palm trees to my wife Marilyn and I. We loved the Art Deco buildings and the feeling of something great and new about to happen. We moved from NYC and opened three beach shops, with bathing suits, frisbees, towels, everything for the beach.
But the European customers didn’t approve of the brand name tanning oils and lotions with all their chemical ingredients. ‘We don’t understand you Americans, why would you protect your skin from the sun but not from chemicals?’ I asked what they use in Europe for sun and skin care, and found out that their sun, skin care, AND baby oil products were made with natural olive or carrot oils and not mineral oil (derived from petroleum, the main ingredient in American tanning and baby oil products).
Crafting the Perfect Formula
It made a lot of sense and I experimented using different natural oils, extracts and scents, including sunscreens derived from cinnamon oil, Asian fruit tree bark and natural crystals. After months of conferring with leading dermatologists, nutritionists, beauty professionals, and cosmetology chemists, I finally developed unique skin-loving carrot oil based sun care formulas containing the highest quality botanical and natural remedies, and then later on, added certified organic ingredients to achieve the utmost in nutritive value for your skin.
We finally had a perfect product but we were stuck figuring out the perfect name. We wanted to see European suntan products firsthand, so we set off on a biz-vacation and wound up in beautiful Paraggi, Italy. While strolling on the beach an Italian gentleman commented on my wife’s stunning bronze suntan (thanks to my concoctions) and he remarked something that sounded like ‘Bella, Bronzo Sensuale,’ (Beautiful, sensuous suntan) and the rest is history!
Seen Around the World
Today, Bronzo Sensualé® (Sensuous Suntan) is seen around the world. Our customers have spotted Bronzo Sensualé on the French Riviera, while sailing the Caribbean, skiing the slopes of Vail, on a cruise in the Mediterranean, during Spring Break in Cancun, and of course, right here in Florida.
